The modern business environment is increasingly challenging. Companies are now forced to become more innovative to stay afloat in a highly competitive landscape. With a globalized marketplace, competition is stiffer and this comes against a backdrop of increased cost of operations. As an entrepreneur, you have to think outside the box when building your advertising strategy.
Which techniques do you use to be more effective? While digital marketing tools are all the rage, recent studies have shown that business cards still remain a versatile advertising strategy even in the contemporary world of commerce. This is a tool that helps connect easily with new prospects. If you have been wondering whether this tool still retains any importance in your advertising strategy, keep reading.
Advantages of Using a Business Card
Some of the reasons to invest in this old school advertising technique include:
It is a personal method of swapping contacts and hence it is more effective than digital techniques. Through eye contact and actual engagement, you have a better chance of creating a new relationship.
This is an effective direct marketing tool: Compared to other methods such as email and paid ads, a well-designed business card is part of direct marketing strategy. An in-person meeting and exchange of information leads to success.
Continued marketing: Even after parting with a prospective lead, your information will be easy to share and will continue promoting your brand. It can be exchanged or stored for future reference.
First impressions: If you want to make a good impression with your leads, then talk to an established printing products company in your city.
Getting the Most Out of a Business Card
There is only so much you can achieve by sharing your company’s information on a printed format. Therefore, to get the most out of this promotional tool, consider the following:
Add a logo and tagline for more effectiveness and easier identification.
Name and job title for credibility.
Make sure there is direct contact information for easier communication.
Add your website and send them to a relevant page.
Add social media profiles for faster connection.
Avoid cluttering a lot of information and instead use white space so that important information is read easily.
Leverage creativity such that your presentation stands out and catches the eye instantly.
Of course you must have received many business cards, many of which ended up in the waste basket. To avoid the same fate for your printed promotional materials, make sure you give it a purpose. You can also use a QR code to track its effectiveness. By supporting a worthy cause in your community and showing it on a printed product, you will easily captivate the attention of prospective leads.
When handing it out, ensure that the occasion is memorable. The recipient will remember it later and pull it out to read further. Go on and contact a reputable printer in your city to start leveraging this important advertising technique.
Do you own a pair of Michael Kors?
If you are looking for elegance and sophistication in a shoe, Michael Kors has the design for you. Shoes are considered an accessory because it helps to complete an outfit. Whether you are dressing up to go out for the evening or you are just relaxing over a cup of coffee, you will enjoy the designs of Michael kors.
The Michael Kors collection works with several different designs and colors to perfect the comfort and style of each shoe he brings into the market. The basic colors of black, orange, burgundy, and brown are used so you can find the shoe that you like the best. The choices in footwear include sandals, pumps, wedge heels, boots, and more. You can find everything you need with the Michael Kors collection.
Shoes that are in style for you
Michael Kors has the shoe for any outfit and any occasion. Some of the shoes available that are the most versatile include some of the following below.
The McGraw leather boot. If you like your boots to go to your knees then this is the right boot for you. You can not only walk taller but feel sexy too. This boot is made from a soft cognac leather so it will be durable and dependable for a long time. With this type of leather, the more you wear it, the softer it will feel. It features a five-inch platform heel that you can wear for everyday or just on an occasion.
Every woman needs a pair of leopard print pumps for those occasional nights out. The leopard print pumps feature a peep toe and a graffiti design. It has a five-inch stacked heel.
Domino suede boots are a must have whether you want to wear a pair of jeans or you want to dress up. Slip these boots on to maximize your comfort. It has a stacked three-inch heel and is perfect for any occasion. Save these for a night out on the town when you do not feel like wearing tall heels and a dress. You can still look sophisticated when you wear these boots with jeans. Throw on a leather jacket to complete the look.
Out in Style
With Michael Kors collection you are going to find everything you need for everyday or for that special occasion or event. Go through your closet and organize your outfits so you know what you have and then you can go shoe shopping for your Michael Kors shoes.
With London’s global position as one of the most significant cities in the World in terms of business and industry, it’s very important that London has a good level of quality accommodations for the many corporate visitors who travel to the capital on business trips through the year. Particularly with the City of London still maintaining its position as the centre of World finance, there are an abundance of overseas and domestic visitors needing the comfort and facilities of first class hotels in the city.
Since the days of the 70s when perhaps the Park Lane Hilton was seen as the place to stay when on a business trip to London, all the major international hotels have build hotels aimed at the business traveler in the city, in fact most hotel chains have numerous properties throughout the capital (Hilton Hotels now number 34 in total including the airports and the London outskirts!). Holiday Inn, Accor Hotels, Marriott Hotels and Thistle Hotels but to name a few, all have business hotels through London with a high level of comfort and a large range of facilities aimed mainly at the corporate traveler. New players to the London market also boast very good business hotels – H10 for example and the Park Plaza Hotel chain have gone out of their way to provide rooms suited for business people – the Park Plaza Westminster, for example, is an all suite hotel featuring rooms with a small lounge and kitchenette in addition to a generous sized bedroom and fabulous location close to Westminster Bridge. Privately owned up market hotels are also designed with corporate in mind – the Cadogan Hotel near Harrods department store and the Ritz Hotel in London’s Piccadilly street both provide not just good facilities and first class quality but also a discerning service for the more upmarket level of clients associated with such grand business hotels.
Rooms in all these type of hotels have the typical facilities you would expect such as desks with office type chairs, minibars, full room service and satellite TV programmes with pay movies and en suite facilities with a full complement of complimentary toiletries, heated towel rail and power showers (or ‘rain’ showers). Internet connectivity generally via Wifi is also a must nowadays with more and more hotels finding themselves forced through competition (and negative comments from guests) to providing this service free of charge. The business hotels provide the guests with excellent dining facilities – generally a full English breakfast and a choice of restaurants within the hotel for dinner at surprisingly reasonable prices. After a busy days doing business in the city, sometimes a good rewarding drink is required and the hotels accommodate well with their welcoming cocktail bars which, particularly during the happy hour period from 5 – 7pm, can be the place to be if you’re in the right hotel!
With ten percent of the population out of work and most of the rest trying to scrape by it is important to save as much money as we can for our families. This is not to say we have to live a life of minimalism, we just have to start watching what we buy, when we buy it, and to rely on ourselves more for the things our family needs.
In a family a large portion of the budget is consumed by food. You can save a lot of money for your family by watching how you do grocery shopping, where you eat, and brown bagging your lunch. When going to the grocery store always have a list prepared ahead of time. Try to stick to that grocery list as much as possible and not to buy any food on impulse. Do not go to the grocery store when you are hungry. You will end up buying more food than you need for the week. If you have children try to leave them home when doing the weekly shopping, they have a tendency to throw extra things in the cart that is hard to say no to. This is not to say you should not buy snacks for your kids, it is just easier without them to be the one who regulates what kind of snacks they will be.
Use coupons where you can and if your grocery store has a discount card program use it. Buy generic products. Most of the time generic products are just as good as the name brand ones. Buy things that you will use in bulk if you will use all of it before the food expires. Try to keep the grocery shopping to once a week instead of going every other day. This will save on gas and you will end up buying less. Make your own coffee at home and bring it with you in a travel cup or mug. Coffee costs around $ 1.75 at the conveinence store, you can make it at home the way you like it for under 50 cents.
With both the husband and wife having to work in families to make ends meet it gets hectic. Try to cook dinners at home to save money. I love it when my wife cooks dinner, I also love cooking for her and our family. This will not only save you money in your food bill by not having to go out to eat so much, it will also give you some good family time around the dinner table.
These are some great tips to save your family on your food bill in this tough economy. These ideas should not hamper your lifestyle too much and at the end of the work week you may have extra money in your pocket.